Three shapes.
The absence of
assumption.

A child handed three basic shapes will build something nobody has seen before. Not from talent — from the absence of assumption.

That’s not a metaphor about being young. It’s a philosophy about how to think. The most disruptive work in any field — in any category, at any scale — gets made by people who understood the rules well enough to know which ones were worth breaking.

Those three shapes are our mark. Each one stands for something we bring to every project. In the same order, every time.

The mark

The parallelogram

Conviction.

Sharp, directional, angular. It’s moving somewhere.

The half-circle

Understanding.

Grounded, open, receptive. We don’t touch a pixel until we know exactly what needs to be said.

The circle

Craft.

Complete, timeless, precise. No rough edges, no excess. The obsession with getting it exactly right — every time, for every client.

Conviction first. The point of view that makes the work worth doing.
Understanding second — the questions that make the brief real.
Craft last. Because execution without the first two is just decoration.

That’s not a stage we’re going through. It’s how we’re built.

Bad brands aren’t ugly.
They’re unclear.

The job of a brand studio isn’t to make things look good. It’s to make things make sense — to the market, to investors, to the people inside the company who need to believe in it before anyone outside can.

The brief is almost never the real problem. The real problem is usually one layer underneath — a positioning question, a confidence question, a question about what the company actually is now versus what it started as. We ask that question first. Everything else follows.

Outstanding work is rare because most processes are designed to produce safe work.
We’re not interested in safe. We’re interested in awe.

Matic Zupan and Matic Logar, co-founders of Webtic Studio

“I care more about whether the brand is saying the right thing than whether it looks good.”

Matic Zupan, Founder

“Luckily, when it’s saying the right thing — it usually looks right too.”

Matic Logar, Founder

How we operate

  1. Creative integrity

    We don’t produce work we wouldn’t put our name on. If the direction is wrong, we say so.

  2. Consulting approach

    We don’t open a design file until we understand the problem. Most of the time, the problem isn’t what the brief says it is.

  3. No templates. Ever.

    Every brief is a different problem.
    Every solution starts from scratch.

  4. Direct by default

    We challenge what you say because we’re listening for what you mean. It’s not arrogance. It’s how we do the job.

The people you’ll actually work with.

Strategy, creative direction, and client work handled by the founding team directly. No handoffs to juniors. No account managers in between. The people on this page are the people in the room.

Execution is handled by a vetted network of specialists — developers, motion designers, photographers, production partners — that we’ve built and worked with for years. The thinking stays in-house. Always.

  • Strategy Positioning, narrative, direction
  • Creative Identity, design, art direction
  • Production Web, build, merch, launch

We’re taking on new projects.
If the problem is real, so are we.

Start a project